Business and Commercial Awareness Essay Example | Topics and Well Written Essays - 1000 words

Business and Commercial Awareness - Essay ExampleOur objective as the trade department is to make sure that this chuck go forth be successfully implemented to provide present and future opportunities for Eagle Nest Inc. to generate more revenues. 2. Impact on your department As it is surface known, it is the responsibility of the merchandise department to gather as much information about the market as possible. This information is crucial as it helps the establishment to compete with different organizations providing similar goods or services (Hiebing et al, 2011). To obtain necessary information my department will need to undertake several market analyses. We will also need to identify a competent team of marketing consultant and retail shopping planner to assist us with marketing performance. collectible to venturing into new markets we will need to adjust our policies and. We will need our hotels to have a competitive advantage in the new mark. The best way to acquire thi s is by using cost leadership and product differentiation (Kumar & Phrommathed, 2005).The project will actually strain my department due to the large area of exploit but I believe it is necessary and that it will yield good results. 3. Time plan To ensure success in marketing all members of marketing departments like sales, marketing communication, customer service, product or service development, internet and research must usage together (Luther, 2011). For this to happen a proper epoch planning should be done. Stephenson &Thurman (2007) suggests that if a marketing calendar is designed it can help in coordinating marketing activities as well as marketing ideas. All the activities of this department will be undertaken simultaneously for the first six months. These activities will include research, rebranding, publicity, and promotions. The reason for undertaking them simultaneously is because they are interconnected and they bet on each other. As Luther (2011) state, it is impo rtant to be cautious when selecting an advertising agency and to do this we have to undertake some research. 4. Links and dependencies For effective implementation of this project, this department has to collaborate with several other departments. The finance department will be providing as with the necessary fund and will also be assisting us with the budgeting and drawing our financial plan. This department will be monitoring the use of funds allocated to my department since they are mandated as account department. We will also work hand in hand with the human resource department, which will be providing us with staffs and training necessary for project implementation. We will also depend on the procurement and logistics department to provide us with the necessary materials for publicity. 5. Mile stones Some market research will have to be consummate before other activities begin. We will have to complete test marketing in the first month of operation. This know the degree of suc cess of our business undertakings (Boone & Kurtz, 2011).We must have completed publicity before the completion of the construction and renovation process which is expected to take about six months. We should also have been designed the marketing speak to we will use before this time. We should also make sure that we have the necessary staff to undertake marketing and make sure that they are well trained to be able to handle the new